Privacy Policy
This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as defined in U.S. privacy law and information security, is information that can be used on its own or with other data to identify, contact, or locate a single person, or to identify an individual in context. Please read this policy carefully to understand how we collect, use, protect, or otherwise handle your information in accordance with our website.
What personal information do we collect?
When making a tour reservation on our site, you may be asked to enter your name, email address, mailing address, phone number, credit card information, or other details to assist us in processing your tour booking or to subscribe you to our monthly email newsletter.
When do we collect information?
We collect information from you when you:
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Make a tour reservation
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Subscribe to our newsletter
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Fill out the Contact Us form
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Use our on-site Chat functionality
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Voluntarily enter information on our site
How do we use your information?
We may use the information we collect from you to:
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Reserve your space on tours with Arizona Private Tours or our partner tour operators
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Process transactions
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Enroll you in our newsletter (upon your request)
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Respond to surveys or marketing communications
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Manage sessions while you browse our website
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Improve your experience with our site features
How do we protect visitor information?
Our website is regularly scanned for security vulnerabilities and known threats to make your visit as safe as possible. Your personal information is stored in secured networks and is only accessible by a limited number of people with special access rights who are required to keep the information confidential.​
All sensitive data, including credit card information, is encrypted via Secure Socket Layer (SSL) technology. All transactions are processed through a secure gateway provider and are not stored or processed on our servers.
Do we use cookies?
Yes. Cookies are small files stored on your computer via your web browser (if you allow). They help websites recognize your browser and retain certain information.
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We use cookies to:
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Help remember and process items in your tour registration “shopping cart”
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Understand and save your preferences for future visits
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Compile aggregate, non-personally identifiable data about site traffic and interaction for future improvements
We may also use cookies to support advertising and analytics platforms like Google Analytics, Google Ads, and Facebook.
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You can choose to have your browser notify you when a cookie is sent, or disable cookies altogether. Refer to your browser’s Help menu for how to manage these settings.
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Note: If cookies are disabled, some features of the site may not function properly—including our tour booking system. However, you may still make a reservation by phone.
Third-Party Disclosure
We do not sell, trade, or transfer your personally identifiable information to outside parties without notice. This does not include trusted third parties (e.g., CRM systems, web hosting partners) that assist us in operating our website or providing services, as long as those parties agree to keep this information confidential.
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We may release information when necessary to comply with the law, enforce our site policies, or protect our rights or the rights of others.
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Non-personally identifiable visitor data may be shared with third parties for marketing, advertising, or other uses.
We use Google tools like Google Analytics and Google Ads to better understand our audience and improve services.
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We have implemented:
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Demographics and Interests Reporting
Google and third-party vendors use cookies and identifiers to gather data about user interactions with our ads and website.
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Opting out:
Adjust your ad settings on the Google Ad Settings page or visit the Network Advertising Initiative opt-out page. You may also use the Google Analytics Opt-Out Browser Add-On.
California Online Privacy Protection Act (CalOPPA)
According to CalOPPA, we agree to the following:
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You may visit our site anonymously
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This privacy policy is linked in the footer of our website and accessible on every page
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The link includes the word “Privacy” and is easy to find
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You will be notified of any changes to this policy on our Privacy Policy page
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You may update your personal information by emailing or calling us
Do Not Track Signals:
Our site does not honor “Do Not Track” signals, as our eCommerce and booking system relies on cookies to function properly.
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Third-Party Behavioral Tracking:
We do not allow third-party behavioral tracking.
Children’s Online Privacy Protection Act (COPPA)
We do not specifically market to or collect information from children under the age of 13.
CAN-SPAM Act
We collect your email address in order to:
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Send information, respond to inquiries, and fulfill tour bookings
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Send updates and confirmations related to your tour
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Market to our mailing list and send occasional promotional content
To comply with CAN-SPAM, we agree to:
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Not use false or misleading email subjects or addresses
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Clearly identify messages as advertisements
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Include our physical business address
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Monitor third-party email marketing services (if used)
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Honor unsubscribe requests promptly
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Include an “unsubscribe” link at the bottom of each email
To unsubscribe:
Follow the instructions at the bottom of any email or contact us directly.
Contacting Us
If you have any questions regarding this privacy policy, you may contact us using the information below:
Phone: +1-928-846-4464
Email: info@arizonaprivatetours.com
Mailing Address: PO Box 1265, Flagstaff, AZ 86002